Jim's Marketing Blog

Marketing ideas to help you grow your business

4 Tips on how to spot a legitimate opportunity

Here are 4 tips, to help you identify legitimate opportunities and avoid the fake ones.


  1. Legitimate opportunities seldom look like certainties. There is always a risk attached. If it looks too good to be true, that’s because it is!
  2. The bigger the opportunity, the bigger the risk will seem. Warren Buffett wins big, however, he is prepared to lose big too and has lost millions on bad deals.
  3. Fake opportunities are packaged to look like there’s a massive upside, with little if any downside. So long as you send them X amount of money, of course. Low value franchise ‘opportunities’ are sold this way too. Scammers target people who are looking for low risk or no risk opportunities.
  4. You are seldom interrupted by a legitimate opportunity. You have to spot them or make them. They do not arrive from strangers, direct to your inbox.

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  1. My tip would be to avoid any franchise opportunity.

    If you want to be your own boss, start a business.

    If you want to work within the limitations of a franchise, get a job.

    Seen too many people lose their savings on franchises, even big named ones.

    Hope that helps someone Jimbo. 😉

    • I get more email from people who have problems with a franchise, than any single sector.

      Seems that for many, it’s a lot easier to buy a franchise, than make money with it.

      Thanks for the feedback, Chris.

    • I agree that franchising is very risky. A friend of mine bought a big name franchise in a busy location and another one of the same franchises opened 2 blocks down the street, essentially cutting his business in half.

      • Hi Thomas. I have heard similar stories. I spoke to someone recently, who had a franchise business which was marketed online AND had a geographical limitation. So, he was getting business leads from a site, which were worthless to him. Insane.

  2. Hello Jim,

    Avoid paying for SEO software, which claims to make your content rank better. Common sense works fine.


    • Agreed, Jean Paul. I’ve never used it and see no value in it either.

      Like you say, follow the basics of SEO and write the best content you can.

      Thanks for the feedback.

  3. Some useful advice here. Just shared it with my tribe. Thanks Jim.

  4. Thanks Jim, I am not a fan of franchises either.

    • I have nothing against them, Wade. I fail to see their attraction, as they typically cause the business owner to operate within strict guidelines.

      Many are sold as ‘sure things’ too – which sucks.

  5. Franchises also require huge upfront investments which can take a long time to recover. I believe that there are much better opportunities around requiring very little upfront investment with far greater returns.

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