What is important to your prospective customers right now?
Are you in the picture?
One of the cornerstones of great marketing, is to start with an accurate picture of the way things are. Many small business owners get this wrong. They make decisions based on how they want things to be.
Do the research. Then market your services or products with the right message, to the right people, at the right price and at the right time.
So, what research do you do? What tools do you use? Share your thoughts with a comment.