Here’s a quick way to attract more word-of-mouth publicity for your business.
Learning what works
You are a business owner, a client and a customer. This gives you a superb opportunity to see what works, learn from it and apply it into your own business.
Here’s what I mean:
- You are a client: As a client, what level of service impresses you so much that you want to tell people about it?
- You are a customer: As a customer, what products or buying experiences impress you so much that you want to tell people about it?
- You are a business owner: As a business owner, what can you learn from the above examples that you can adapt and use, which will impress people so much that they have to tell everyone about you?
How to make this work for your business
Think of the last time you found yourself raving to your friends about an amazing product or service. Then, answer these 2 questions:
- What was it, specifically, which impressed you so much?
- How can you incorporate that ‘wow factor’ into your products or services?
Note: Don’t worry that the examples you have found are from outside your industry. The most successful word of mouth strategies I have developed for my clients were all imported and adapted – this is part of the reason they stand out so powerfully and work so well.
Spend some time on this. Get it right and your business can attract that same, amazingly valuable word-of-mouth publicity. Need help? I’m here.
Good concept, but very difficult to personally apply.Those who do will surely have an edge on competition (or at least will not lag behind…).
Hi Gloria. In my experience, nothing of value in business is easy. Those committed to looking for the easy option usually find it, but little else.
Thanks for the feedback.
Jim
Again you have given in a way that non marketing experts can understand. Thank you.
You’re welcome, sir.
Funny how business owners often forget that they’re customers too. A successful business owner would always recommend his or her business from a consumer perspective.
Good point. It;’s as if they look at things differently, when it;s THEIR business.
Thanks for the comment, sir.
Jim
This is a really interesting point. I’m sure it doesn’t occur to business owners right away to tap into their own personal customer and client experiences to generate word of mouth business. Great concept!
Hi Jillian. Yes, people often look outside their business for help, before they have looked inside.
Welcome to the blog.
Every business wants word of mouth but few business people seem interested in doing the work.
#wakeuppeople
Cheers Jim.
I hear ya!
This is definite advice for every business owner nothing is impossible but need commitment Thanks Jim for Great post.
You’re welcome.
These ideas are invaluable for the small business owner. Jim – in a simply article you manage to incorporate such important information. You can only hope that people really take these ideas and use them.
I hope so too, Tony.
Great point David and Jim. We are all customers as well as business owners. It’s important to not get stuck on only part of our persona when conducting business.
We certainly benefit from opening our eyes, Neil.
One of the best things I have ever done for word of mouth referrals for my small business was join my local BNI networking chapter. I get referrals which is great. But, what makes it worthwhile is that I have a pool of resources of other businesses I trust. That way when a client needs a service that I don’t do, I have confidence in who I send them to.