Jim's Marketing Blog

Marketing ideas to help you grow your business

Blogging, social networks, newsletters: Your prospective clients are watching you

Thanks to social networks, blogging and newsletters, your prospective clients or customers can see what you’re doing, like never before. As a result, the basics of developing your business today are extremely simple.

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It’s all about DOING rather than SAYING.

  • If you want to be regarded as a leader, stop talking about leadership and start leading.
  • If you want more followers, stop asking people to follow you and do something worth following.
  • If you want people to talk about your business, stop pestering them for referrals and build a business worth talking about.

Hard to hide

Yes, you can call yourself a leader, beg people to follow you or pester people for referrals. The thing is, it doesn’t work! Why? Because your prospective clients or customers can see what you do on social networks, what you say on your blog and what you write in your newsletter. If there is a disconnect between what you claim and what you do, they notice it.

Once they smell bullshit, they’re gone – and rightly so!

The opportunity

That same exposure offers an incredible opportunity, for those who are prepared to lead, prepared to do something worth following and prepared to create a business that’s worth talking about. Just as it has never been harder for the fakes to hide – it has never been easier for the best people to get noticed.

So, with all that exposure out there, what should we do?

  • It’s easy to be a sheep. That’s why it’s so common.
  • It’s easy to offer a range of services that are just like all your competitors.
  • It’s easy to quote your favourite business guru, rather than tell us what you think.

It’s easy, but there’s no value there. There’s nothing to inspire your prospective clients. There’s nothing to justify why they should follow you, talk about you or hire you.

The decision

Every business owner today is presented with a decision, based on the following 2 options:

  1. Build a presence that confirms your leadership, originality and value.
  2. Follow the flock and always struggle; struggle to be noticed, struggle to grow your business, struggle to earn above average fees and struggle to be taken seriously.

I recommend option 1. If you think it’s the hardest option, consider the cost of being regarded as a sheep, by your prospective clients and customers.

This post is sponsored by Women’s Development Expert, Jane C Woods
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About Jim Connolly: I help small business owners grow their business, make more sales and boost their profits. To see how I can help you and your business, read this.

12 Comments

  1. Harry Gerrard

    March 13, 2013 at 14:34

    A fantastic post again Jim.

    Why do people think they can get away with saying one thing and doing the opposite?

    Thanks!

  2. True, especially with our future clients (the social media generation) that does nothing more than checking out what happened online.

    Some brands are really doing a great job on standing out on the web, I’m wondering what type of funds and ideas it takes though. I mean you can say your ideas, but if no one follows your ideas it’s going to get tough. But if you have interesting things to say people will listen, just like you!

    Been following your blog for a few months every now and then and thanks to our Twitter chat you got a new daily visitor. Keep up the good work Jim! :-)

    • Thanks for the feedback, Nico and welcome to the blog. I remember tweeting with you. I reply to every tweet I get and you’re very welcome to keep in touch, sir.

      Thanks for the kind words regarding the blog. That means a great deal to me.

    • Great insight about our future clients (the social media generation) Nico. And another cracking point made with this Post Jim. Thanks again.

  3. Great message. I am new to the blog and I like the focus here. Thanks J.

  4. It’s all out there today, for everybody to see. We do well to remember that.

    Thanks,.

  5. Great post once again Jim. You got to walk the walk and talk the talk.

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