As business owners, we are faced with lots of important decisions. One of them concerns what we are willing to do for our business.

It looks like this: Am I going to increase my commercial value or lower my commercial expectations?

We can ignore the question but not the answer

We can decide to consciously ignore that question. However, we can not fail to answer it.

Our answer is always right in front of us. We see it every day, in the things we choose to do and the things we choose to neglect.

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