Jim's Marketing Blog

Marketing ideas to help you grow your business

5 Ideas to grow your business… Starting now

I shared 5 ideas with a business owner yesterday, which she found extremely useful.

Today, I am sharing them with you.

marketing ideas

1: Study the gold dust around you

If you find yourself reading a marketing email or mail shot today, stop! You have some potential gold dust in front of you. Examine it and look for what it was that compelled you to open it. Then, think about what caused you to start reading it.

Finally, consider how you can make your own marketing more effective, by incorporating what you have just learned.

2: Offer something spectacularly exclusive

Think about offering an elite or exclusive version of your services. There will always be a market for exceptional service and gold-standard products. It’s an extremely profitable market, too.

3: Never underestimate the importance of the human touch

So much of what we do today can be automated, from Facebook updates and tweets, to auto-responder emails. Whilst there is a place for some automation, you can’t automate your way to success.

Business is all about people and your competitors are forgetting that. You can gain a huge advantage over them, if you look for opportunities to interact with people. Keep it as human as possible. Never automate anything, unless it’s essential. The cost in lost business can be staggering.

4: Let people Pick Your Brain, commercially

If you get people asking you for free advice and you place any commercial value on your time, consider offering a Pick My Brain service. It has 2 enormous benefits.

  1. Those who were purely intent on grabbing a freebie from you will vanish. The second they know there’s a fee, they go and look for another victim.
  2. It can prove to be an extremely valuable service for those who really do value your advice (and for you too).

Business is all about mutually beneficial relationships – not greedy people taking advantage of your expertise for their own selfish reasons.

5: Motivation alone is not the answer

When your business is heading in the wrong direction, you don’t need motivation to speed you up. You need guidance to get you on the right path. Working longer hours in an under performing business, just means you will go broke, faster. No matter how fast you row your boat in the wrong direction, you will still get lost.

Do you have a marketing question or business problem?
Then Pick My Brain for the answers and ideas you need.

Marketing

10 Comments

  1. Point 5 really hit home for me. I work long hours and it feels like I’m going nowhere.

    Thanks for the reminder. I know what I need to do and can’t put it off for evermore.

  2. Fab list Jim.

    I’d add to make it a habit to read the best books on your area of expertise. (And to read your blog :) )

  3. Strong list there. I agree with Klara that its vital to read everything you can.

    I would add to quit watching TV. I know you don’t watch TV Jim and for e it was the best business decision I ever made. I have that time to read, study and be social with people… rather than watch other people living their dreams on the tv.

    • Hi Alan. I agree 100%.

      I stopped watching TV shows back in 1992. I catch some sporting events and news, but these days I prefer to select what I want to consume.

      The problem with consuming mass-media like ‘everyone else’ is that you start thinking like everyone else.

      It’s hard to be creative or think with any degree of clarity, if TV programming is programming what you see and hear for hours each week or hours each day, in most cases.

      Thanks for the feedback, Alan.

  4. Hi Jim,

    I am interested in “an exclusive” service. Do you mean exclusive as in something that no one else is doing or exclusive in terms of limited numbers? Is related to personal access, 24 hour care etc

    Thanks
    Geoff

    • Hi Geoff. I was using the word ‘exclusive’ to refer to a special version of your service, with all the bells and whistles, which would have a massively higher commercial value.

      Hope that helps.

  5. Jim I agree with every word you say about having something different then your competitors to make your services stick out from the rest. This was a really good read…I think I will look around and see what I can find.

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