Jim's Marketing Blog

Marketing ideas to help you grow your business

Older and wiser?

How can a 25 year old business owner out perform her 45 year old competitor?

  • ExperienceSome people have been in business for 5 years and they have 5 year’s worth of business experience.
  • Some people have been in business for 25 years and have 1 year’s worth of experience, repeated every year.

Learning and earning

The success of a business is always a reflection of the expertise and effort invested in it. If we fail to learn, we fail to earn.

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  1. “Some people have been in business for 25 years’ and have 1 year’s worth of experience, repeated every year.”

    Just great, Jim !

    • Agreed Andre and Jim. It’s challenging when the older (but not necessarily wiser) one is a client or potential client. I find the younger ones are much more willing to heed advice and be willing to act (or have us act). Young or old we’ve got to willing to move and make decisions quickly or be left in the dust by the nimble ones.

  2. Really great point, I know a lot of companies don’t think about this when hiring employees.

    • I never considered that aspect, Jared.

      Some of the bias in the job market makes no sense. Some older people are overlooked, for being ‘too old’, whilst some great younger people are overlooked for being too inexperienced / young.

      It’s nuts.

  3. Yup, 1 year’s experience repeated 20 times over is meaningless. Keep learning while you earn is the name of the game.

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