Jim's Marketing Blog

Marketing tips & ideas to help you grow your business, by Jim Connolly

Millions saw the apple fall, but Newton asked why!

What questions are you asking about your business, right now? The reason I ask, is that questions are a lot more important to the success of your business, than many people seem to think.

“Millions saw the apple fall, but Newton was the one who asked why!” — William Hazzlitt.

Bad questions lead to bad answers

For example, the reason we see so much junk written on the Internet, is because millions of business owners ask themselves the same question: How can I increase traffic to my website?

question answersIn almost every case, what they need isn’t ‘traffic’, it’s income. However, because they set off trying to increase traffic, rather than increase their income, they write those generic, over-SEO’d, 500 word minimum, keyword-stuffed blog posts and articles we see everywhere.

Their bad question causes them to chase the wrong numbers, rather than attract the correct numbers. They then wonder why they get so few conversions. Stop writing for Google. Really. Stop it.

Ask better questions

If what you want to do is earn X amount over the next 12 months, stop asking yourself how to improve your traffic.

  • Focus on how to attract targeted readers, who have a potential need for your services or products.
  • Focus on how to earn the attention of prospective clients.
  • Focus on how to solve their problems.
  • Focus on how to become a more compelling writer.
  • Focus on building a community.
  • Focus on developing products or services, which your prospective clients will find useful.
  • Focus on building relationships with your reader community – rather than automating your social networking accounts.
  • Focus on a human approach to business.

This post should not have been published

By the way: If I focused on ‘how to build traffic’ to this blog, rather than how to build a targeted readership, I would never have written this post or many of my most popular posts.

Why? This post has too few words to keep search engines happy. It isn’t keyword optimised either. Also, the title of the post is unfriendly to search engines. Instead, I choose to write for humans. People read this blog and hire me, recommend me, call me, email me and make my business fun. Not search engines.

If you want better results, you need better answers.

If you want better answers, start by asking better questions.

JOIN ME!

Jim Connolly

I help small business owners make massively more sales and boost their profits. To see how I can help you and your business, read this.
JOIN ME!

6 Comments

  1. I think that’s one of the things I enjoy about this site. It doesn’t read like it’s written for search. You can tell, well I can, that it’s all about sharing ideas with people.

    Thanks :)

  2. Hi Jim,

    Your work was among the first I was introduced to when I began to visit blogs. Yours is one of the blogs I read regularly, along with Mark Harai’s, because what you write makes sense to me.

    Your work is such a breath of fresh air and one of the places I return to when I start to feel overwhelmed (again) with the rules of “how to win” using social media.

    Thanks for being consistently present,
    Sharon

  3. ITS the best thing, asking better Questions for better answers. Best Outcomes are when you get to interact with your clients.Thanks For Sharing great Idea.

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