Jim's Marketing Blog

Marketing ideas to help you grow your business

The Microsoft Xbox One marketing lesson

xbox one u-turn, microsoft

There is something democratizing about marketing these days, as Microsoft’s launch of their Xbox One console demonstrated beautifully.

That’s because today, the marketplace, your prospective clients and customers, have a voice like never before.

The barrier has never been lower

A small business owner with a superb product, who knows how to market it correctly, can harness the power of online communication to attract thousands or millions of potential customers. There are countless examples of businesses, products and services, which have become massively successful, without spending megabucks on advertising or huge launch events.

Microsoft Xbox One back track

Conversely, a multi billion dollar company can misread the market and get their message horribly wrong, as happened with the launch of Microsoft’s Xbox One.

All Microsoft’s money and influence was not enough to save them from an embarrassing U-turn, when users got news of some extremely unpopular ‘features’. The Xbox One team are now trying to repair the damage caused and it will not be inexpensive or easy.

The Xbox One marketing lesson

Whatever line of business you are in and whatever size your marketing budget is, never underestimate the power of combining a great product, with effective marketing.

Unlike the Xbox One team, listen to your marketplace… THEN give them a superior product and a compelling reason to talk about it.

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  1. Carrie Williams

    June 21, 2013 at 07:38

    And let us not forget the MS climbdown over the Windows 8 start button, which they insisted in pushing against the wishes of their users.

    Some people need to be replaced, before MS runs out of money to fix their errors.


    • Hi, Carrie. I’m still amazed how badly Microsoft’s Xbox division handled this.

      Whilst their former head of Windows is no longer with them, the head of gaming is – for now.

      As someone who has followed Microsoft for years, I believe these issues are far more deep rooted. It’s not just 2 or 3 people, but a cultural thing.

      Thanks for the feedback and welcome to the blog.

  2. I’m an Xbox gamer since the launch of their first machine. I’m moving to Sony, because they only changed their greed focused model AFTER they knew they couldn’t get away with it.

    Thanks Jim

    • I heard a lot of similar feedback after the back track was announced.

      This will be one of the more interesting console ways, that’s for sure, Paul.

  3. Yes I agree, Thanks for sharing such a good information.

  4. With all that money you’d think they could afford the worlds best marketing and PR. My son went from wanting the new Xbox to wanting the new play station overnight, when they announced all the restrictions.

    I asked him if he would now go back to Xbox and he said no. Seems they will work harder to win over that 15 year old! 😉


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