After 3 years of hard work, she achieved it.
Yet, she wasn’t happy.
I was emailed last week, by someone whose primary goal for her blog was to get a minimum of 1000 visitors a day, for 30 consecutive days. She achieved this goal after years of hard work, writing content and marketing her blog.
Why so unhappy?
She reached her traffic milestone and realised that she wasn’t in the traffic business. She owns a translations business. What she needs is for her site to generate regular, high quality leads and inquiries for her business, which it is failing to do. Instead, she is attracting zero value, drive-by traffic from Google and social networks.
It’s easy to get seduced by the wrong numbers — especially online. Before you invest years of your time working hard to achieve a marketing goal, make sure it’s a goal that is in line with your overall business objectives.
Otherwise you risk wasting years climbing a very long ladder, which is leaning against the wrong wall.
Latest posts by Jim Connolly (see all)
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