No, it shouldn’t matter that your website has a typo.
It certainly shouldn’t matter that your latest newsletter uses an apostrophe incorrectly.
It shouldn’t matter, but it does matter!
A prospective client who doesn’t know you, starts making judgements on you based on the limited information in front of them. If they’re reading a piece of your marketing and spot a typo, it adds to the mental picture they are building of you and your business.
It’s heartbreaking to lose sales because of a typo or misplaced apostrophe. Thankfully, it’s totally avoidable with just a little extra attention to detail.
Latest posts by Jim Connolly (see all)
- 1 Essential word your marketing needs, plus 1 you MUST avoid! - July 26, 2014
- Are you going to do your best work today? - July 25, 2014
- So, who are your next 10 clients? - July 24, 2014