I have a business development tip for you today, which is essential to the success of your business.
Most small business owners are busy people. They work hard. They work long hours, too. Yet, very few make the kind of progress they would like. All that movement and hard work isn’t getting them where they want their business to be.
That’s because there’s something missing from this picture… something that transforms movement into progress.
So, what’s the answer?
The answer can be found, when we look at those business owners who are making real progress, often working fewer hours than those who spin their wheels.
It looks like this: Those who make progress learn from every experience. Then, they invest what they learn, to make better and better business decisions.
Here’s how you can do the same!
Here are a couple of examples, which show how this works in practice. The same approach can be used to massively improve your success in every area of your business.
Example 1: What was the last marketing email you opened and started reading?
Dig it out and spend some time studying its subject line (or title). Learn what it was, which motivated you to open it rather than trash it like all the others. Then, invest what you learned from that email, so that your next marketing email gets a great open rate.
Example 2: What was the last service you received, which impressed you so much that you had to tell everyone?
Think about that exceptional service, from start to finish. Now, look at what it was, which made that service so different from what you were expecting. Then, look for a way to incorporate something similar into the experience you give to your own clients or customers. Congratulations… you’ve just massively improved the volume and quality of the word of mouth publicity you receive!
In short: Don’t just get through the day. Get from the day.
PS: I wrote an article for Microsoft.com yesterday, which gives you another 5 habits of successful business owners.
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