It’s great to feel optimistic about your business, so long as your optimism is justified.
- Justified optimism is born from knowing that your business is making measurable progress in reasonable time. It comes from seeing your plans and ideas coming to fruition.
- Unjustified optimism is very different. It comes from ignoring the reality of your situation and hoping things will ‘just get better’. Hope is essential, but it isn’t a business strategy.
Here’s the challenge
Unjustified optimism has the same effect on your mind, as justified optimism. If your business is stagnating or shrinking, yet you choose to believe everything is great, it acts like a narcotic.
A narcotic? Yes. It takes away the pain you need to feel, in order to motivate yourself to fix what’s wrong.
It’s like seeing black smoke coming from the back of your car, but choosing to ignore it and instead, telling yourself that your car is doing great. The engine then gets trashed, because you didn’t take heed of the warning sign and take action when you should have.
Business owners tend to be optimistic. Let’s face it, the very act of starting your business, with no guarantee of success, required a lot of optimism (and courage) on your part.
If you’re reading this, knowing that your business is on track to achieve whatever your goals or targets are, you are justifiably optimistic. Your optimism will shine through everything you do.
If your business is off track or stagnating, don’t allow unjustified optimism to rob you of the motivation you need, to make the improvements required.
Instead, look at where you are right now and where you want to be in the medium and long term. Then, make the decision to give your business the resources it needs; the time, attention, energy and professional expertise.
Don’t see the black smoke and ignore it.
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