I have a question for you: Have you ever considered turning the average business development model upside down?
It looks like this
- Pick your clients — the perfect people for you to work with.
- Then, and only then, develop a service. The service needs to be something, which this very specific group will value and desire. Something, which is of direct relevance to them.
- Then, and only then, market the service exclusively to this specific group. Highlight all the things, which you know they will love about it.
Do what the average business owner does and try to find clients for a service you’ve already built.
You have a choice. The most obvious choice, the most common choice and the correct choice are not usually the same choice.
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