One of the keys to a successful business, is to pick the right clients or customers.
Many small business owners make the mistake of working with anyone, who has the ability to pay. They then end up with a random client list, ranging from wonderful people to rude and over demanding, toxic people.
The challenge with accepting toxic clients, is that they drain your energy and resources massively more than great clients.
- You enjoy working with a great client and look forward to your next meeting with them.
- You dislike working with a toxic client and dread your next meeting with them. So, as the date of your next meeting approaches, their toxicity poisons your work flow.
In other words, toxic clients are massively more emotionally draining than great clients.
Your clients deserve your best work
You deserve great clients. You do not deserve to have clients who are rude to you or who demand more from you than they pay you for.
Just as importantly, your great clients deserve your best work. You can’t do your best work, when your thinking and work flow is regularly interrupted with toxic clients. The only winner here is the toxic client — you and your great clients pay the price.
The solution is as easy and as hard as this: Market your services to the kind of people or businesses you want to work with. Then, only accept clients after you’ve spoken with them and are satisfied they fit your client profile.
- It’s easy, because it’s under your direct control. It’s your choice who you work with. Your decision.
- It’s hard, because many business owners find it difficult to turn a new client away — even a bad one.
In business, we find that we get the type of clients that we deserve. If we are prepared to work with toxic clients, we deserve to pay the hefty price.
However, if we market to the right kind of prospective clients and choose only to work with them, we deserve the joy of running an exciting business, which rewards us on every level.
Remember: You choose who you work with. Not the other way around.
PS: I recommend you read this, if you want some more on this subject – Steve Jobs, Seth Godin and The Secret Of Their Success!
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