Easy come, easy go… at least when it comes to business.
- Gain a new client because your fees are lower than their current provider, then lose them as soon as someone undercuts your fee.
- Add a pop-up box to your website to increase sign-ups and you’ll attract people, who can’t resist pop-up boxes. So, your newsletter gets sent to an overflowing inbox and is seldom read. Why? Because it’s in there with hundreds of other pop-up subscriptions.
That’s the problem with focusing on the easy wins. Their attention is easy to capture and just as easy to lose. Growing a business that way is like trying to fill a bucket, which has a hole in the bottom.
The sustainable alternative
Long term business success comes from learning how to attract the kind of people who need convincing. These are intelligent people. So, their attention is harder to earn. They don’t fall for gimmicks. They don’t fall for pop-up boxes.
Yes, it takes a little more work than attracting the easy wins. However, isn’t that a small price to pay, for growing a sustainable business?
PS: You may find this useful. It’s packed with examples and ideas you can use – How to build a successful business.