Effective marketing often looks like a series of coincidences. I was thinking of this earlier, when I was emailed by a new reader.
Here’s part of what she said:
“[...] I’d never heard of you until my marketing director shared your blog with me yesterday. Then this morning my boyfriend retweets you on Twitter. What a coincidence!!”
Let’s think about that…
It’s not magic… just marketing
She explained that her boss and boyfriend both work in marketing. This makes it quite likely that they would read marketing related content and follow marketing related people.
So, there’s nothing coincidental or magical. It’s just what should happen (often), when you become known within your marketplace or profession. When it happens though, it has a massive, positive impact on people.
Why not market your business in such a way, that your marketplace coincidentally keeps connecting with you? It not only captures their attention… it gives them a story about you that’s worth sharing with their friends.
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