It’s easy to understand an employee, taking a job they don’t like because of urgent financial need.
It’s harder to understand a business owner, building a business they don’t like.
Yessss! TGIF! It’s the weekend at last!
Yet, every Friday, social networks are illuminated with business owners, who are so relieved to finish work for the week that they have to shout it from the rooftops. Exclamations of “TGIF” (Thank Goodness It’s Friday) ring out from business owners.
Their sense of relief is baffling. We wonder why the heck they built a business, which leaves them living for the weekend. They probably decided to work with the wrong clients too.
Here’s the thing: Telling their clients, customers and contacts that they can’t wait to get away from their business, isn’t going to help them or their business.
If they thought about it, they’d quickly see it’s a really bad marketing move too!
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