As I wrote recently, it’s essential to pick the right clients or customers for your business.
After publishing that post, a number of you asked me how I filter the people, who I choose to work with. So, I thought I would share this quick overview with you — starting with those I choose not to work with. I hope you find it useful.
I don’t work with people who:
- Are not business owners. Even marketing directors usually lack the influence to put our work into practice, without talking to their boss. It’s a frustrating waste of time.
- Email me about my services, saying that they have little or no money. I charge for the work I do.
- Email me with a one sentence long inquiry. Or email me asking what I charge, when I obviously have no idea how much of my time they will need.
- Sell any of the following: Nutritional supplements / products, MLM, Internet millionaire schemes, affiliate marketing, psychic services, PPP, compensation services, etc. It’s my choice. Please respect it.
- Are playing at being in business. I am only interested in working with people, who are committed to making something amazing happen.
I work with:
- Business owners who are passionate about what they do.
- Business owners who are in very competitive industries. The more competitive their industry, the better.
- Business owners looking to take their business to a new level.
- Business owners who want to escape the feast and famine cycle.
- Business owners who no longer want to work for average clients and average fees.
That’s just an abridged overview of some of the things, which make someone an ideal client for me or a non-starter.
If you have not already done so, put a list together of what makes a great client or customer for your business. Armed with this information, you can target your marketing far more successfully. You can also avoid time-wasters, before they get the chance to waste your valuable time.
You can read the original post, here.
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