I have an important question for you today: How confident are you, when you speak or write about your business?
The reason this is so important, is that there is a direct connection between how confident you sound regarding your business and how confident people feel about your business.
Here’s why this matters so much… people tend not to do business with those they lack confidence in!
Confidence and competence
When we speak or write with confidence, we make it easy for people to trust us. We make it easy for them to believe that we know what we are talking about. That’s because people associate confidence with competence.
Of course, the opposite is also true.
When someone speaks or writes with a lack of confidence, they give the impression that they don’t really know what they are talking about. Their lack of confidence is projected onto the people who hear or read what they have to say, which generates doubt and uncertainty.
Even experienced experts can look like blabbering fools, if they get this wrong. This is why I work on this with my clients and help them gain the confidence they need, to grow their business.
Try this simple exercise
Take a look at the last few marketing messages you wrote; (marketing emails, ads, mail shots, blog posts, newsletters etc). Think also about the last few business conversations you had with potential clients and existing clients or customers.
Next, ask yourself the following few questions:
- Do I speak with conviction and calm assurance?
- Do I write from a positive, confident perspective; explaining the amazing benefits of my service?
- Do I accept compliments from people with a “thank you” or feel compelled to respond with a joke or quip?
- Do I attract regular word of mouth referrals from people, who confidently recommend me?
My mentor used to say; “Have something worth saying and say it well.”
You know how amazing your business is and all the tremendous value you bring. That’s something worth saying. Just make sure that you say it well too.
Let your confidence inspire those around you.