All accountants are not the same… but to look at their marketing, you’d think they were. The same is true of trainers, lawyers, designers, coaches… every service provider you can think of.
So, a prospective client looking for a new service provider finds an ocean of lookalike businesses. Until, that is, a new provider turns up, who understands how to differentiate themselves in a valuable, meaningful way.
Here’s what happens
- Quickly, this new provider starts attracting the attention of the marketplace.
- People start talking about them and the word of mouth spreads, whilst no one talks about their lookalike competitors.
- With so many people saying good things about this new provider, they soon build a great reputation.
- They become the default choice, for clients who want more than a cookie-cutter service provider.
- They soon own the most profitable end of the marketplace.
There are two things to consider about this scenario:
- Are you just going to wait until a competitor like that turns up and targets your clients and prospective clients?
- Or are you going to become that provider yourself and grow an outstanding business, working with the most valuable clients?
Business success comes from combining good decision making with hard work.
You already work hard. But have you decided to market your business, so that you stand out from your competitors? If not… why not?
- Click to share on Twitter (Opens in new window)
- Share on Facebook (Opens in new window)
- Click to share on Google+ (Opens in new window)
- Click to share on Pinterest (Opens in new window)
- Click to share on Pocket (Opens in new window)
- Click to share on StumbleUpon (Opens in new window)
- Click to share on Tumblr (Opens in new window)
- Click to share on Reddit (Opens in new window)
- Click to email this to a friend (Opens in new window)
- Click to print (Opens in new window)