They have subscribed to your newsletter, followed you on a social network or emailed you for information.

You may think you now have their attention, however, you haven’t!

Attention is earned… then re-earned

You have only earned their attention at the point where they subscribed, followed or emailed you. You now have to re-earn their attention, regularly, if you want to remain relevant to them.

If you get too few inquiries from your readers, your subscribers or your networking contacts, focus on re-earning their attention. The challenge of course, is that it takes time, effort and creativity if you want to remain relevant to your marketplace.

No, it’s not easy. But it is required.

About Jim Connolly: I help small business owners attract more high quality clients, make more sales and boost their profits. To see how I can help you and your business, read this.