Jim's Marketing Blog

Marketing ideas to help you grow your business

Here’s a fun way to attract enquiries and sales leads

fun

If you want to grow your business, your network, your influence and really enjoy the process, you will love this simple, yet effective idea.

It’s simply this: Be helpful, often

Think about this for a moment:

  • The process of sowing and reaping, starts with the sowing part.
  • The process of cause and effect, starts with the cause part.
  • The process of giving and receiving starts with the giving part.

By regularly looking for opportunities to help your clients and your prospective clients, you put a series of processes into play, which improves how people feel about you. As business is all about people, improving the way people feel about you has a measurable, positive impact on your business.

I’ve learned that looking for ways to connect people, share ideas, open opportunities, etc, can become a natural part of your day. It isn’t that time consuming either. Even if you want to help thousands of people every day, you can do it without it eating into too much of your time.

Allow me to explain.

Being helpful scales to infinity

Thanks to the technology at our fingertips, being helpful scales. In fact, it scales beautifully. Using what I call the one-to-many approach, you can help dozens, hundreds or thousands of people every day.

It works like this: You invest one piece of your time, which helps many people.

An wonderful example of this one-to-many approach is blogging. The reason I write for you on Jim’s Marketing Blog and via the email version of the site, is that it allows me to be helpful to many people, using just one block of my time. In the time it would take me to reply to one specific email for marketing help, I can be of service to thousands of people.

The payback?

Firstly, running a business from a mindset of contribution is a lot more fun. I get wonderful emails all day from people who find my work useful. I’m one of the few business people I know, who enjoys getting well over 100 emails a day.

Secondly, it’s an extremely rewarding and effective way to grow your business. That’s because people are attracted to those who help and encourage them. I started my business back in 1995 and have never needed to attend a networking event. I have no need for a Linkedin account either.

That’s because I get client inquiries all day from business owners I’ve helped with the marketing ideas I freely share. These good people know me, without ever meeting me. My work went before me. So, when they decide it’s time to get expert marketing help for their business, they get in touch. It’s that simple.

Striking the right balance

As with all things, balance is required. It’s really important not to confuse being proactively helpful, with being a doormat. If you think you are helping people by doing lots of unpaid work for them, you are not. You are being taken advantage of.

Occasionally, I will get an email from someone who selfishly asks me to work for them, for free, and solve their specific marketing problems. Of course, I don’t do it. Why? Because for me to get all the information required to help them, then plan out what’s wrong and how to fix it, would take hours. I could invest that same time to write 4 or 5 blog posts and help thousands of people, using my one-to-many approach.

People who ask you for freebies are being wholly selfish. They’re showing zero respect for you or the value of your time. Time is not money – time is massively more valuable than money.

Getting it right

The key is for you to leverage your time and knowledge, so that you can help as many people as possible in the shortest amount of time.

When you get the balance right, more and more people in your marketplace will know who you are. Prospective clients will regard you as a source of ideas, answers and inspiration. That’s a valuable reputation for any business owner to have.

In short: If you are not receiving enough right now… give more. Do it often.

Let's grow your business: I can help you build a successful business, make more sales and boost your profits. To find out how, read this.

10 Comments

  1. Wonderful post Jim as always. I think you are so right – give what you can for free and people respect it. This year we had a 24.9% growth in turnover because of the value we provide including a dedicated national account management team of 40+, products that go beyond what our competitors offer, one-to-one product/compliance/sales/marketing support etc.

    One of the things we do is our newspaper Fast Lane – http://anax1em.pressmart.com/FastLane/ – we send this to the motor trade every six months. We don’t use this as a sales pitch (although there are certain bits about us of course!) but it is so respected by dealers who tell us that it’s refreshing, insightful and relevant. That’s why we want to pack it with stories and issues that affect their business and the trade. It is used as a CRM tool more than anything, but we have recruited many dealers off the back of it.

    Anyway just thought I’d share that – keep up the great work and well done again, your posts never cease to disappoint me :-)

  2. Outstanding there Jim.

    Another example I found was with my accountants office. They now offers wifi in a room where his clients can do work while they wait for their meeting and also when they are passing and need a desk for a while. Thank you.

    • Thanks for sharing that, Ayo. I have seen similar in London, with accountants learning that if businesses see them as a wider resource, they stand a greater chance of earning and then retaining their custom.

  3. Mr Jim, sir you are doing a marvelous thing, your blog post is simple yet highly informative!
    In this age of information overload, only the people who can hit the nail on the bull’s eye can really make it, and that’s what you are doing sir.
    Keep doing your good work, we your readers will support and even promote you more! :)

  4. Thank you so much for this info, Jim!
    I just found your blog and subscribed to it!
    I DO BELIEVE in kindness as well as ABUNDANCE. I love helping people and I am fortunate to meet many people with the same mind set.
    I appreciate your words and feel reassured that I am doing the right thing!
    even about ignoring people that want to take advantage of me! Love that!
    Found you at Bonnie Salisbury Facebook page!
    Cheers,
    Claudine

  5. Awesome advice Jim. Giving means receiving. If everyone adopted this principle imagine how much further everyone would be towards achieving their goals?

  6. Stunning post Jim. One way around all the freebie emails that you receive is to blog about it, thereby adopting your one-to-many approach. You could also use these questions as material for your blogs.

    On a separate note,thanks for this post. It has reminded me of my resolve to become more helpful without expecting a return. Being helpful is a great way to add value, thereby establishing yourself as the go-to-person in certain instances.

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