Are you tired of attracting fee sensitive clients or customers?
Create a meaningful difference
If you are, answer the following question: How can I make the service I offer, different from what my competitors offer, in a meaningful way?
In other words, create a meaningful difference, then market that difference correctly. If you get this right, you will never need to deal with low quality, fee sensitive clients again.
Latest posts by Jim Connolly (see all)
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- Stop working for average clients. Seriously. Stop it! - August 18, 2014