The thing about your prospective clients, is that they have heard it all before. They have wasted their time and money on services, which totally failed to deliver on the promises they were given.
Then you come along, making promises about your business… and expect them to believe you.
Going beyond generic
The most successful marketing takes into account, that they have heard it all before. It goes beyond the generic promises of great customer service. The guys who ripped them off promised great customer service and had client testimonials too… everyone does.
So, what are you doing to address this trust issue, in a meaningful way that prospective clients will believe?
Your answer to that question is extremely important. Think it through. Then put it in play.