Every truly great business story, starts off with someone, who has a dream. An inspiring, exciting dream.

Steve Jobs famously motivated key people to work for Apple, by sharing his dream with them. He encouraged John Scully to leave Pepsi, by asking:

“Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?”

The power of a compelling dream

How big is the dream behind the typical small business?  Not very. The thing is, if we want to attract the best team members, partners, investors, clients or customers, we need dreams and plans, which will inspire them.

How do we know if we are on track? We know by the way people react when we share our plans with them — they sit forward, eyes wide open. Most tellingly, they want to be a part of it!

Why?

Because People love to be a part of something exciting. As they say, we are all working toward the fulfilment of a dream, either our own dream or someone else’s.

If your business isn’t attracting the people or attention it needs, check how compelling your plans are. Get this right and it makes everything else so much easier, enjoyable, fulfilling and rewarding.

About Jim Connolly: I help small business owners grow their business, make more sales and boost their profits. To see how I can help you and your business, read this.