What everybody ought to know about being boring!

business development, business growth,

I received a spam email earlier. A PR company decided to send me a press release, to announce that a camera maker was going to sponsor an event. They wanted me to write about it.

No one cares

The thing is, it’s a mind-numbingly dull message.

  • It’s a non story.
  • It’s completely unremarkable.
  • It’s boring. Really boring.
  • It’s also too unimportant to be news.

Other than the camera company’s marketing department, the PR company and whoever organised the event – no one cares.

Pushing a dull message is simple. It requires no creativity. No art. No thought. However, it’s also extremely ineffective.

Alternatively

An alternative approach is to take a little more time and attract people’s attention, doing something worth talking about. People share remarkable stories all day long. No pushing required.

Make it remarkable. Then, people will remark on it. It’s that simple… and that difficult.

This will help: Increase word of mouth referrals with this simple idea.

Remember -- if you'd like some help with your business or a project, you can Pick My Brain for the answers and ideas you need. This service is [literally] guaranteed to help you. You can find out more here.

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