This post is all about how to build an extremely valuable network, of influential people.
Think about it: We all know people who struggle to find new clients, even though they are members of networking groups and are connected to hundreds of people on Linkedin.
That should be impossible!
Surely, with all those contacts, these struggling business owners should be able to reach out with a message and generate more clients than they could possibly need.
But they can’t.
Because the typical small business owner builds networks that are of little real value. That’s why the most successful business owners use a very different approach.
Allow me to explain.
How successful business owners get connected
The most successful people in business are extremely well connected. They make it a habit to identify useful contacts and then nurture relationships with them. As a result, they have people they can go to for advice or assistance in any area of their business.
When they are faced with a problem, it’s often a case of: One call — problem solved!
How the average business owner connects
Typically, small business owners take the opposite approach. They focus on numbers, not value. Most commonly, they attend networking groups and connect with other business owners… who are only in that group because they too are struggling.
As a result, they end up with lots of low value business contacts and lack the influential connections required, to grow a successful business. So, when they need new clients or have a significant business problem, their equally struggling contacts are unable to help.
As someone once told me: Stick around struggling business owners for long enough and one day, everything they have will be yours!
Stop thinking about the numbers and focus on the value
As people, we are all of equal value. However, in business, our commercial value differs vastly. Successful business networking is about connecting with the right people.
In short: Be selective. Focus less on numbers and more on value. Go deep and narrow, rather than shallow and wide.
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