The Internet is packed with damaging, generic advice on how to write the perfect blog post.

Here are a few common examples you may already know:

  • Your blog posts should be a certain length.
  • So should your blog titles.
  • You should use adjectives in your blog titles.
  • You should publish your posts at a special ‘peak time’ each day.

There are around a dozen more predictable rules, churned out by content marketing experts. So, if you adopt this generic approach to blogging, will it help you build a large, valuable readership?

Err… no. In fact, it will do the exact opposite.

How to be ignored

Following the same blogging format as everyone else is not only ineffective, it’s the perfect recipe for how to be ignored.

Think about it: You simply camouflage your blog posts, when you write them based on the same, predictable format as everyone else.

Oh, and if you publish your posts at that peak time they tell you to — your posts will be fighting for attention, along with every other blog post, published at that same, peak time!

How to make it work

The key is to put your time, energy and creativity into doing things YOUR WAY. Be useful. Provide value. Show us what you know. Turn up regularly. Lead, rather than follow.

That’s what attracts people’s attention. It’s also what inspires them to read your work, share your work, hire you and buy from you.

PS: Here’s some advice on building a great readership.

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Jim Connolly

I help small business owners make massively more sales and boost their profits. To see how I can help you and your business, read this.
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