Most small business owners still believe that their clients primarily care about fees or prices… and they are right!
However, this is only true because they fail to offer clients anything else worth caring about.
- No, people will not pay you more than average, when your services are too similar to other similar priced services.
- Yes, there are providers in every industry who earn 5X or 10X the typical fees. Why? Because they provide 5X or 10X the value.
Rather than complain that clients care too much about your fees, create something else for them to care about. It works. In fact, it can transform your business.
Tip: Here are some examples to help you sell on value and be in high demand.