Yesterday, I wrote about the importance of attracting referrals, rather than pestering people for referrals. You can read that post here. Today, I’d like to share a proven way to get people talking about your business for all the right reasons.

Let’s look at enthusiasm

When we speak and act with enthusiasm, it spreads like a virus. It changes the way people think and feel about us.

Here are just a few examples:

  • It captures people’s interest.
  • It motivates people to want to know more.
  • It inspires people to talk about us.
  • It creates confidence, which makes people feel comfortable recommending us (and buying from us).

Of course, the opposite is also true.

Let’s look at pessimism

When we speak with pessimism, it spreads like a virus to everyone around us. Pessimism also changes the way people think and feel about us, this time in a totally negative way.

For example:

  • It causes people to feel pessimistic about us.
  • It destroys confidence in our business.
  • It repels motivated, inspirational people.
  • It attracts others, who are similarly pessimistic.

Most small business owners sit somewhere between enthusiastic and pessimistic. They neither inspire people or drive them away. This neutral position is hurting their business and it’s 100% unnecessary.

Fire up your enthusiasm

If your business isn’t attracting the word of mouth referrals you need, try cranking up your enthusiasm.

Remember: No one is going to feel enthusiastic about our business, until we transfer our enthusiasm to them.

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Jim Connolly

I help small business owners make massively more sales and boost their profits. To see how I can help you and your business, read this.
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