There are certain people your business needs to avoid.

Some are easy to spot

Others are harder to spot

  • The strategist, whose own strategy isn’t working.
  • The social media expert, who used software to attract 100k followers, yet is clueless. Read this!
  • The accountant, who understands the numbers but can’t express what they mean to your business.
  • The PR person, whose own PR doesn’t create any buzz.
  • The business coach, who has never built a successful business.

Here’s the thing: With a slick website and some testimonials (fake or otherwise), anyone can claim to be anything.

So, before you hire the services of an expert, ask them to back up their claims in a way that is both meaningful and measurable.

Only when you are 100% satisfied with their credentials, should you consider investing in them.

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Jim Connolly

I help small business owners make massively more sales and boost their profits. To see how I can help you and your business, read this.
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