Steve Jobs vision

Following yesterday’s post about building a successful blog, a number of readers emailed me with the same question. They wanted to know how I motivate myself to write and publish blog posts as often as I do.

Here’s the answer.

Push or pull?

This quote from the late Steve Jobs answers that question beautifully:

If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.

— Steve Jobs.

If your vision of blogging is that it’s a necessary evil, you will fail on every metric:

  • You will fail to write as well as you can, because when you work through gritted teeth, it shows.
  • You will fail to show up with new information, often enough.
  • You will fail to engage people.

My blogging vision was different

I saw it as a professional and personal development opportunity. I knew that in order for me to share useful information regularly, I needed to keep feeding my mind with useful information regularly. I quickly found another massive benefit to blogging, which is that writing regularly makes you a better communicator — a huge asset for anyone in business.

So, even if I failed to attract a commercially valuable reader community, I’d still be better informed and a better communicator, than I would have been had I not written all those articles. This made it impossible for me to fail.

If you’re struggling to publish posts regularly enough, don’t carry on working through gritted teeth — change your vision.

Yes, this works on every area of your business and your life… not just blogging.

About Jim Connolly: I help small business owners attract more high quality clients, make more sales and boost their profits. To see how I can help you and your business, read this.