When it comes to business we have 2 choices. We can strive to fit in or to stand out.
In or out?
From a marketing perspective, most business owners will say they try to stand out. To get noticed. To be outstanding.
Then, you look at what they do and it’s usually designed to fit in. It’s safe. Predictable.
Think about the work you do and the way you market your business.
So, are you doing work that fits in or stands out… and is that consistent with what you want to achieve?