Maybe one of the most important questions in marketing, is this:
Would people miss my marketing, if it went away?
If the answer is no, then your marketing is simply adding to all the noise out there. The challenge, is that people do everything possible to avoid the noise. So, your marketing is largely ignored.
However, it doesn’t need to be that way!
An alternative approach
Instead of selling, build a relationship with your prospective clients or customers. Become a valuable asset to them, before they need you.
Here’s a tip: This blog post is marketing. Think about that for a moment…