If you want to enjoy better response rates from your marketing messages, you need to know 2 things.
- Your prospective clients have never had so many people, fighting for their attention. Whether they are at work, at home or on the move, their computers, phones and tablets are feeding them endless notifications.
- You need to understand how they cope with all those messages. They actually do the same as you — They filter out the noise and focus their attention on those they can trust.
So, adding to the noise is not going to help you.
Earning the trust of your marketplace is a far better strategy.
Here’s something for you to think about
If building trust was the foundation of your marketing messages, how would it improve the way your marketplace feels about you and your business?