I receive around 30 important marketing emails every day.

Of course, none of these are important to me. They are not even of interest to me. They are only important to the people sending them.

Before you invest in your next piece of marketing, remind yourself who it’s supposed to be important to… you or them.

Tip: Here’s how to get it right.

About Jim Connolly: I help small business owners grow their business, make more sales and boost their profits. To see how I can help you and your business, read this.