The next time you’re on your way to or from work, try this.
I want you to take a look at the people around you; car passengers, bus passengers, train passengers or pedestrians. Notice what they are paying attention to? No, they’re not looking at billboards.
They’re looking at a phone or a tablet.
Be where their attention is
There’s a huge opportunity for you here. That is, so long as you’re willing to publish useful information, such as blog posts, podcasts, videos or newsletters, which your prospective customers will want to consume, to combat the boredom of a dull journey.
There are a couple of things to remember, before you invest your time and effort getting onto their mobile device.
Firstly, make sure you publish something that’s useful to them. If you do, they’ll share it. Your audience will grow. Your name and reputation will spread. Soon, you’ll be a familiar advisor to your marketplace. Don’t publish thinly veiled advertisements and offers. If you do, people will ignore you. No one shares a newsletter, blog post, video or podcast, which is basically a sales pitch.
Secondly, make sure that whatever you publish is mobile friendly. Most small business blogs still look like crap on mobile devices and that’s just not good enough. If you want to engage readers, give them a great reader experience. If you want to engage viewers or listeners, make the audio-visual experience crisp and clear.
When you have earned the attention and trust of your audience, and you have a business announcement for them (a new product, offer, service, event, book etc.), they will listen. And because they know your work and trust you, the response rate can be off the charts.
The opportunity is here. The financial cost of reaching all those prospective customers is tiny. The question is, what are you going to do about it?
Tip – If you want to know what your website or blog looks like on various phones and tablets, read this.