Nothing is more average than the average business!
These are the businesses that work for average clients and earn average fees. These hardworking folk look to the future with apprehension, rather than excitement. Why? Because they know there’s no future in being yet another average business. It’s a constant struggle. It’s stressful.
Today, I’m going to show you how to avoid the average trap and grow a successful, inspirational business.
The inspiration premium
Whilst average businesses struggle, inspirational businesses thrive. Maybe the most famous example came from the last recession, where Apple achieved record sales and record profits. They did this, selling high priced devices, which inspired their fans to spend billions of dollars with them.
Did you notice that? Apple has fans, not customers. That’s because when you inspire your marketplace, people position you or your brand very differently in their mind. And yes, this works for small businesses, too!
Take a look at any area of your business, which you think is underperforming. Now, instead of comparing that area of your business with what your competitors are doing, I want you to set your bar massively higher.
- If you want people to tell their friends how great your service is, provide a service that inspires word of mouth referrals. Like Disney.
- If you want more repeat clients or customers, do something that inspires them to return. Like Apple.
- If you want more enquiries from your newsletter, write content that inspires people to contact you. Like Evernote.
In short: Walk away from average. Embrace inspirational.
It’s easier said than done, Jim!
Yes, of course it’s easier said than done. However, it’s not that hard.
This is especially the case for small business owners. You can use your agility to make the necessary improvements, starting right now. Whether it’s Disney, Apple, Rolex or another inspirational brand, look at what they’re doing. Look at how they are inspiring their marketplace.
Learn from the best. Let them set the bar on what you expect from yourself and your business. It takes more effort, but it’s far easier than owning a business that works for average clients and average fees.
This will help you to get started: How to grow your business, with Agile Thinking.