You will be pleased to know that the title of this post is not a play on words. It’s true. I’m going to show you how to motivate people to sell your products or services for you… for free. It starts with a look at expectations.
Allow me to explain.
Spreading the word
When we exceed expectations, something amazing happens. Our product or service starts to market itself.
Here’s an example of what I mean. It’s what happened a few years ago, when I bought a MacBook Air. Apple’s marketing promised users “up to 12 hours” battery life. I actually got over 13 hours from it. In fact, everything about the machine was better than I expected. Apple made the machine sound great, but that was nothing compared to what they delivered.
I was so impressed that I recommended the MacBook Air to my friends and clients. I also mentioned it in a couple of blog posts and shared my story on social networking sites.
That’s what we do when a product or service exceeds our expectations. We talk about it. We share it. And these independent, 3rd party recommendations are extremely powerful.
A small improvement can be exceptional
Interestingly, the gap between meeting expectations and exceeding them is relatively small. It’s tiny, in relation to the huge positive impact it creates. It just takes a little extra effort. That’s all.
Here are a couple of quick tips, to help you get it right.
- Think about what your prospective customers expect from providers in your industry. Then look for ways to exceed these expectations. I did this with my 1 Year Marketing Service. It gives small business owners the support, clarity and accountability they’d always needed, but never had before. So, my clients tell their friends, which generates regular referrals.
- Consider the products or services that have exceeded your expectations. What can you learn from them, which you can adapt into your own business? This can be a great source of exceptional ideas.
Get this right and you’ll soon have an army of passionate advocates, marketing your business for you… for free.
IMPORTANT – If you missed yesterday’s HUGE announcement, you can read it here.
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