When you’re trying to attract the attention of your marketplace, you need to stand out.
You stand out, by being different. Meaningfully different. And that’s why most small business marketing fails. It’s very similar. It’s predictable. It’s unremarkable.
How do you stand out?
Here’s what we know. You don’t stand out by following a proven system. The very fact that you’re following a system, means you’re following. It means you’re doing what everyone else using a system is doing. It means you’re invisible, because you’re adding to the noise. And your marketplace tunes out the noise.
You stand out by being courageous and creative.
- Courage is a choice. We all feel fear. It’s how we decide to deal with the fear, which determines whether we’re courageous or not.
- Creativity requires courage. By default, creativity is about doing things in an uncommon way. It’s about breaking new ground. The exact things your marketing needs, if you want to be highly visible to the right people.
It doesn’t matter what software you use. It doesn’t matter what social networks you use.
What matters is that you elevate your business above the noise. What matters is that you have something meaningfully different to say, which captures the attention of your marketplace.
And none of that comes from marketing systems, growth hacking or software. It doesn’t come from doing what you’re told via seminars, online training courses or books, either.
It comes from the decision to market your business with courage and creativity. It comes from getting the individual advice you need, to set your unique sail and achieve your unique goals.
Do this and your business will improve beyond all recognition.Let's grow your business! I can help you build a more successful business, increase your sales and boost your profits. To find out how, read this.