You say you provide a great quality service, but your fees seem average. And the range of services you provide look a lot like your competitors. Plus, you say you provide a professional service, yet when I look at your website and social networking accounts, they’re nothing special.
No, I’m not reviewing your marketing. But someone is. And that person is a prospective client.
It has never been easier for the marketplace to check us out. That’s why it’s critically important to make sure our promises are matched by our marketing. The instant a prospective client senses a disconnect between what we claim, and what they experience, we lose them. Even if we get a second chance, it’s a huge struggle to repair a bad first impression.
The bottom line: If you’re working hard to provide a high quality, professional service, make sure your marketing is equally as professional.
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