We’re just a few weeks away from January. And January is an extremely important month for your business.
Because January is when your most savvy competitors will launch their New Year marketing campaigns. It’s the time of year when people are most motivated to embrace change. Making your clients or customers much more likely to switch providers.
You can treat this as a threat or as an amazing opportunity.
To make January work to your advantage, I’d like you to ponder the following 2 questions:
- What are you going to do, to ensure you retain as many of your clients in 2017 as possible? Remember, marketing is not only about attracting new clients. Marketing is also about client retention. In fact, everything your business does is marketing. Read this to see why.
- What are you going to do, to benefit from the January opportunity? You can choose to be one of the savvy business owners, who benefits from a valuable surge in new clients. You can start 2017 on a real high. You can create a wave of momentum to carry you through the year ahead.
I strongly recommend you put a plan in place, to cover both of those opportunities.
Don’t let January just happen. Get intentional. Consider ways to engage with all those prospective clients or customers, who will use January as a catalyst for change. Position yourself as the obvious choice for them. And look for ways to render greater value to your existing clients in 2017. Then communicate all that extra value to them in the weeks ahead.
Get this right and it will provide you with an opportunity to strengthen your core client base and build upon it.
That’s a super-effective way to create unstoppable momentum in 2017.