I want you to think about the following for a moment:
- The last tweet you sent.
- The last blog post you published.
- The last snap you shared.
- The last Facebook status update you posted.
Each of those actions could easily be a prospective customer’s first exposure to you or your business. If so, it will help form their first impression of you.
Here’s the thing: First impressions count, even if they are inaccurate. First impressions count, even if you are having a bad day. First impressions count, because if you screw it up, you don’t often get a second chance!
Pause for thought
It pays to pause for a few moments before you publish anything. That’s because most of what you publish is easy to find via search engines or the social networks you use. And we know that the vast majority of people now check providers out before deciding to hire them or buy from them.
Think about the wider, longer-term implications of what you are saying. Never underestimate the impact of an angry tweet, a needy Linkedin request or a spammy Facebook update, etc. Once it’s published, it’s out there. It’s in play. It’s carrying your name. It’s carving your reputation.