How reliable do your prospective clients think you are?
- If you use social networks for business, can they rely on you to show up regularly with your ideas?
- If you publish a newsletter, can they rely on you to get each edition out on time?
- If you publish a podcast or have a YouTube channel, can they rely on you to publish on schedule?
- If you are a blogger, can they rely on you to publish useful posts on a regular basis?
Here’s the thing: Until someone starts to work with you, they have no idea whether you’re reliable or not. However, by observing your activities, such as those above, they build a picture of you. A picture that shows how committed you are to delivering on time.
A trust-building reliability asset
By turning up regularly, you start to earn the confidence of your marketplace. You also earn their trust, which is huge. This is a powerful by-product of content marketing.
Almost unconsciously, you build a massively valuable reputation for reliability. You transform your content marketing into a powerful, trust-building, reliability asset.
The flip side of this coin is obvious. If your blog hasn’t been updated in months, if your newsletter or podcast has no reliable schedule… you paint a very different picture.
When looking at your 2017 marketing, pay close attention to your reliability assets. Choose a small number of content marketing channels, then commit to being there regularly.
Over time, your prospective clients will come to rely on you. Just think how valuable that would be for your business — a marketplace filled with people who know you’re reliable and who already trust you!