I’d like you to think about the following question for a moment: Would people miss your marketing if it went away?
If your answer is no, then your marketing is almost certainly underperforming. That’s because when we receive marketing that fails to engage us, we view it as an unwelcome interruption.
Thankfully there’s a far better alternative.
Instead of using your marketing to sell, push or pitch, you can use your marketing to build relationships with your marketplace. You can gain the attention and trust of your prospective clients. You can become a valuable asset to them before they need your services.
Here’s a clue: The message you’re reading right now… well… it’s marketing. Think about that for a moment.