I want you to imagine you’re in a huge stadium. There are 70,000 people there. And every single one of them is dressed in bright yellow clothing.
Then a guy walks in who’s dressed from head to foot in red. Immediately, everyone notices him.
- He stands out, because he’s not like all the others.
- He attracts attention, because he’s different.
Here’s why this matters to your business
If you want to get noticed, you need to be willing to stand out. To be visibly, measurably and meaningfully different from your competitors. That’s how you attract attention.
The typical small business unintentionally does the opposite.
They offer the same kind of services for the same kind of fees to the same kind of people. They have the same kind of website and the same kind of marketing messages. And all because they use the same kind of general marketing strategies as their competitors.
It just doesn’t work
Because every time you use a general marketing strategy or a general business development idea, you’re doing what the masses are doing. So, you become less visible. Instead of helping you gain the attention of your marketplace, generic marketing acts as camouflage.
You need a more effective marketing strategy than that. You need marketing, which takes your business from the background and moves you to the foreground. You need marketing, which makes your business meaningfully different.
Are you using a meaningfully different marketing strategy, which generates the volume of sales or new clients you need? If not, it’s time to improve your mindset regarding the growth of your business.
Because if you keep doing what you’ve been doing, you’ll keep getting what you’ve been getting.