It’s not hard to make your business stand out and attract lots of great clients.
- The accountant, who set up a network just for her clients, so they can connect with one another, help one another and buy from one another.
- The dentist, who provides sessions for people who have an irrational fear of dentists.
- The coffee shop owner, who offers customers poetry evenings and creative writing events.
- The gardener, who not only keeps your garden looking great, but also provides all the garden consumables you need and delivers them to you.
The challenge isn’t that it’s hard to stand out.
The challenge is that it’s easier not to.