It’s easier to have a rigid customer service policy. Easier than looking after your customers, based on their unique circumstances.
It’s easier to do what’s expected. Easier than exceeding expectations and giving people a great experience to share with their friends.
It’s easier to automate your social networking accounts. Easier than using your social networks to connect with people.
It’s easier to lower your prices. Easier than professionally marketing your business, so you attract the right enquiries and make highly profitable sales.
Yes it’s easier… but is making things easy for yourself the goal of your business?