The best decisions you ever made all had one thing in common.
Can you guess what it was?
They were BIG decisions! All of them.
Think about it… the decision to start a family, to buy a home, to spend a year travelling the world, these decisions are huge. Life-changing, even. And they’re risky, because they come with no guarantee of success.
Commercial success and decision making
The same is true in business. Breakthrough success only comes, after you’ve made breakthrough decisions. And breakthrough decisions are big. Big enough to break through the challenges that are holding your business back.
Every big business decision will always carry an equally big risk. That’s because it’s the size of the risk that determines the size of the decision. This explains why making small decisions is so easy. They carry little or no risk, so they feel safe.
In speaking with business owners, I find that ongoing business problems can always be traced back to a big decision, which is being avoided.
It looks something like this.
- They know there’s a persistent or recurring problem in their business.
- They also know something needs to be done about it.
- The decision to do what’s required (usually to make an investment or make a significant change) feels too risky.
- So they decide not to do what’s required.
- Instead, they do something that seems easier (less risky).
- The problem persists.
The entrepreneurial mindset
The most successful businesses in every niche are directed by people with an entrepreneurial mindset. That’s because entrepreneurs evaluate risk in a more effective way.
Entrepreneurs believe that letting a problem persist is riskier, than deciding to do what’s needed.
Interestingly, the entrepreneur is still avoiding risk. All that changes, is what they attach risk to. And by defining risk correctly, they make far better decisions and achieve far better results.
Their mindset is based around what their business needs, rather than what feels easiest. It’s no coincidence that the world’s fastest growing businesses are founded by entrepreneurs.
In short, if you want the right results for your business, you need to make the right decisions for your business. Old ways won’t open new doors.